1. What’s your definition of design? How has it changed over time?
  2. What according to you is a “short term” and “long term” view on using Design, for profitability? What according to you, design can really do and what are we doing?
  3. What is the “What can design do” competition about?
  4. What are the fundamental aspects of circular design for this year’s theme?
  5. What made you start with Richard, “What Design Can Do”? Any moment, project, or milestone which you think is a trigger/starting point?
  6. Can you give us a panoramic view from 2015 till today? Maybe talk a little bit about the start with the “refugee challenge” and others to this year’s “make it circular” challenge
  7. Design is a continuum (Naveen Bagalkot), a process where we peel layers by shipping. What framework do you use to evaluate that proposed ideas are actionable? In your research docs, you mentioned “The Five Circular Ways of Living”. Can you tell us more about it?
  8. I had given a flash talk a long time ago called “Designed by Default”. In short, it was about… “things are designed by default in nature”. We as the human species, rewire stuff for some incentives which more often than not land up in a few tradeoffs. What are your thoughts on that? How do you look at the synthesis after this tradeoff?
  9. Can you conclude by sharing any case study/winner or 2, which you loved the most in the last 5 years?
  10. One surprise question, regarding hands-on. Does a designer need to be hands-on all his/her career? What are the advantages and disadvantages of being an individual contributor all throughout?

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Amsterdam Design Sustainable