Is medium really the message?

A Canadian professor, philosopher, Marshall McLuhan wrote a phrase in his book “Understanding Media: The Extensions of Man”, published in 1964 – “Medium is the message”. What does this mean according to you?
What does a word mean to you?
What is the ontological connection between words and the media?
Is it really possible to find the meaning of a word?
Why haven’t we got a really strong hard-hitting copy (Har Rang Kuch Kehta hai or Khaitan – Sabse Tej or Hamara Bajaj) in recent times? Is truth missing or the power to write missing?

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