1. How did “Nose to Tail” come to be? Whats with the name? What do you girls do exactly? Why?
  2. Can you share landscape of events w.r.t number of events, types of events that happen on a regular day in India. Or if you want to address your TAM.
  3. What all types of waste that is generated in any event? What is the biggest waste that you optimise for?
  4. Can you share any case study or any client’s event that made you convinced with this mission you are on?
  5. How do you design green events? Some nuances will help. If you can walk us from ideation to finally wrap-up?
  6. How do you balance emotions with rituals and being practical and talking about waste when people celebrate in silos without being aware of the bigger context?
  7. Can you talk little bit about the materials and sources you use to make an eco-friendly event? Can people do on their own?
  8. Can this model be scaled? How do you envision future of events in India? Any other countries doing it and with what degree of awareness?
  9. How has your design education helped here w.r.t problem solving? What is your biggest learning after Nose to Tail – a message you want to give budding designers and fellow practitioners?