Abhinit has been building digital products for past 15 years, he was head of Design at Gojek and scaled the design and research function from 6 designer to 200 plus including research.
- You wear multiple hats – designer, programmer and Product. Your twitter bio says, App Maker. Pixel Hinter. Leak Checker. Who do you associate the most with?
- What does scale mean in the world of tech?
- What does “designing for scale” enable us to do? Why design for scale?
- What’s the role of design & research in this?
- Is process driven culture a recipe for scaling? Doesn’t process hinder innovation and out of box thinking?
- When lean, one can move fast. When we have legacy how do we change?
- Apple being an exception, who else has designed for scale? I know you will say, Stripe. Any other brand / product?
- When you are market leaders, what can make us strive for excellence? We are already at scale. 🙂
- What were the biggest challenges and if you were do it all over again, what is one thing you’ll change?
- We are in a process of improving our design system, which we hope will help us scale. Who should be the key stake holder and why?
- I know you must have answered this many times, does creativity come in the way when we have design system. For eg: How do we personalise or customise for different segments while maintaining unified language?
