• What are the challenges in making a not-so-good brand better?
  • What is the role of language in the advertising world?
  • Orange, Hutch, Vodafone — How did they manage this big brand transition?
  • How important it is to have command of language?
  • What are the 3 main factors to make your brand successful?
  • How can one get into this field? What exactly you do? And what makes you stick in this field?